assembling care packages!
This past fall, Minds Matter partnered with the beauty and grooming subscription service, Birchbox, to send special care packages to our alumni in their first year of college!
Minds Matter started sending care packages back in 2016, timing delivery right before finals to give our students a boost during one of the more stressful times at college. In the past, we’ve partnered with companies like Goldman Sachs and Xandr to help with the care packages and were thrilled when Gabby Giovanniello, a Birchbox director and Sophomore Writing & Critical Thinking Advisor, connected us with Birchbox for this year’s project!
In late November, Minds Matter joined the Birchbox team at its NYC office and assembled beauty and wellness care packages for the students – from makeup and skincare products, umbrellas, and retractable water bottles. The Birchbox team also went a step farther and wrote holiday cards for each student, wishing them good luck on their upcoming exams.
Gabby said, “Building care packages for Minds Matter alumni was a great way to bring staffers together during the holiday season to spread some cheer. We had such a fun time partnering with the Minds Matter employees hand-picking beauty & grooming products for these students that we hope signified a reminder to them to pause and take time to remember to care for themselves during the holidays and finals. It was such a joy to be able to repurpose samples into something that hopefully brought a smile to their faces!”
Thank you, Birchbox, for supporting our students this fall!
Interested in involving your company in our care package program? Let us know at colin@mindsmatternyc.org!